Urgent safety alert

Urgent safety alert issued for baby self-feeding pillows

Self-feeding pillows are on sale all over the internet. But they can kill small babies. The baby can’t push the bottle away, so can choke on the milk or suffer aspiration pneumonia.

The Child Action Prevention Trust urges anyone who works with families to tell parents to stop using these products straight away.

Dangers of buying cheap toys online

Help us warn families about the dangers of buying cheap toys online

Many parents and carers assume that if they can buy a toy for their child then it must be safe. But sadly, there is an increasing number of unsafe toys being sold online which can be deadly.

And, with many families feeling the pinch this Christmas, the appeal of cheap toys could have fatal consequences.

That’s why the Childs Action and Prevention trust have launched a campaign to raise awareness of the high-risk toys to avoid on online marketplaces.

Keep children safe from button batteries this Christmas

Help us keep children safe from button batteries this Christmas

This Christmas, homes will be filled with light-up decorations, festive tea lights, singing Santas and flashing Christmas wands. But these – and many cheap toys – are powered by button batteries that can badly hurt or kill a child if swallowed.

The Child Accident Prevention Trust provides free printed resources to help spread the word about the risks and what to do in an emergency.

Road Safety Week

Why is Road Safety Week so important?

The theme of Road Safety Week 2022 is SAFE ROADS FOR ALL, bringing people together to raise awareness that every life on our roads matters, and every death and injury is preventable.

Road Safety Week will draw attention to key areas of road safety the government supports, including safe roads, safe vehicles and speeds, the new hierarchy of road users, and the importance of inclusivity to keep us all safe on the roads, no matter who we are or how we travel.


Every 22 minutes, someone is killed or seriously injured on a UK road


Every day, six children are killed or seriously injured on roads in the UK


In 2021, 1,558 people were killed on roads in Britain, and more than 25,000 people suffered serious injuries


Road crashes are devastating events for families, friends and communities


Road Safety Week gives us all the opportunity to remember those killed or injured on UK roads, and raise funds to help Brake care for road victims and campaign for safe roads for all